Cover Your Gray is a unique Hair care innovation for women dying hair, to go longer between colorings. It is actually building up a totally new category, therefore there is still no competition of Cover Your Gray! The brand has high awareness and penetration in US for 25 years and getting launched to European markets, too, with great success.
Cover Your Gray consists of a complete line of products to help to deal with grey hair: • Instant professional quality results • Comes in a great variety of shades for a perfect match • Easy to use at home • Affordable
Among others following products are in the portfolio : Brush-in Hair Color ; 2-in-1 Hair Color Touch Up; Root Touch Up; Fill-in Powder.
To get better understanding of the brand, please have a look at the short film at the link.